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As Apple pushes to solidify its position in the artificial intelligence race, technical hurdles are emerging that could limit the reach of its latest innovations. According to a report by Morgan Stanley, it is estimated that over 1.3 billion iPhones currently in use will be unable to run advanced Siri features due to hardware limitations. These new AI capabilities require 12 GB of unified memory and a modern chip architecture, specifications that the vast majority of the existing install base does not meet.
This analysis arrives amid intensifying competition in the generative AI space, following Microsoft's recent launch of Copilot+ PCs which demand similar neural processing power. Per market data, Microsoft (MSFT) shares closed at $295.63, while Alphabet (GOOGL) stood at $295.63 as of June 11, 2026. Experts suggest that while these hardware requirements create a barrier to entry, they may simultaneously act as a catalyst for a massive multi-year device upgrade cycle.
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Sign InTraders should monitor AAPL stock, which closed at $295.63 on June 11, 2026, after trading within a range of $289.59 to $297.00. Looking ahead, upcoming US macroeconomic data could influence broader tech sector sentiment and consumer spending power. The key factor to watch will be whether the exclusivity of these AI features successfully drives a higher-than-expected volume of hardware upgrades in the coming quarters.