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Rivian has officially commenced production of its first customer-ready R2 SUVs at its manufacturing facility in Normal, Illinois. This milestone comes just days after the factory sustained structural damage from an EF-1 tornado, demonstrating significant operational resilience. The R2 platform, a more affordable mid-size SUV, is considered a critical component of Rivian's long-term growth strategy. Customer deliveries of the R2 vehicle are scheduled to begin later this spring, marking a key step in the model's rollout. By launching this model on time, the company aims to capture a larger market share amid a broader slowdown in the global electric vehicle sector. Investors are closely monitoring the ramp-up phase as the R2 is expected to be a high-volume driver for the company's revenue.
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