EL7.AI
Crypto•6 April 2026•
1 min read

Block Launches 'Bitcoin Day' with $1 Million in BTC Rewards

Key Facts

1Jack Dorsey's Block launched a 'Bitcoin Day' event across Cash App, Square, and Bitkey platforms.
2The company is offering Bitcoin rewards and giveaways totaling $1 million.
3The event runs from April 6 to 10, 2026, and is exclusively available to US users.

Block Inc., led by Jack Dorsey, has officially launched a multi-day promotional event titled 'Bitcoin Day' across its financial ecosystem. The initiative features Bitcoin rewards and giveaways totaling $1 million, distributed through Cash App, Square, and Bitkey platforms. Scheduled to run from April 6 to April 10, 2026, the event is exclusively available to users based in the United States. This strategic move aims to drive retail adoption and increase user engagement within Block's suite of financial tools. While the $1 million prize pool is modest relative to global market volumes, it underscores the company's commitment to the crypto sector. The event serves as a significant marketing effort to celebrate Bitcoin and strengthen Block's position in the digital asset space.