On October 20, Salesforce announced a definitive agreement to acquire the marketing technology firm Braze. The transaction is valued at approximately $5.66 billion. This acquisition is designed to integrate Braze's customer engagement tools into Salesforce's existing cloud ecosystem. The deal represents a significant expansion of Salesforce's capabilities within the marketing technology sector.
The offer gives Braze shareholders a premium of about 58.1% to the last closing price, while Salesforce expects a boost to growth alongside near-term earnings dilution.
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