Apple hikes Mac and iPad prices as AI boom drives memory chip costs
Apple raised iPad and MacBook prices by at least $200 on some models, following Tim Cook's warning last week that higher memory costs were 'unavoidable'.
Read the full storyMorgan Stanley set a $325 price target for Apple as services revenue hit a record $31 billion, providing a defensive buffer. However, regulatory hurdles in the EU led Apple to withhold AI tools, potentially impacting 40% of global sales. While KGI Securities later downgraded the stock to 'Hold' with a $315 target, Apple is implementing device price hikes to leverage its strong pricing power among affluent users.
Apple raised iPad and MacBook prices by at least $200 on some models, following Tim Cook's warning last week that higher memory costs were 'unavoidable'.
Read the full storyKGI Securities downgraded Apple to Hold with a $315 target, while Wells Fargo raised Diamondback Energy's price target, implying a 15.53% upside.
Apple shares hold steady near $299 as investors pivot toward the Fed decision, bolstered by record-breaking Services revenue of $31 billion.
Apple is withholding Siri AI features from the EU market due to regulatory rules, potentially impacting 40% of its global sales volume.