Coca-Cola is shifting its strategy from a volume-focused model to a data-driven approach using AI to target diverse consumer segments. Concurrently, SLMG Beverages, Coca-Cola's largest Indian bottling partner, expects zero-calorie drinks to account for 5-6% of sales by FY27. These moves highlight the company's focus on defensive growth through technological integration and health-conscious product expansion.
SLMG Beverages expects zero-calorie drinks to reach 6% of sales by 2027, pivoting to meet surging demand from health-conscious Gen Z consumers in India.
Read the full storyThe beverage giant is shifting from volume-based growth to an AI-driven strategy to target diverse consumer segments amid varying financial pressures.
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