EL7.AI
StocksMedium•12 November 2026•
3 min read

Synsam lifts third-quarter sales 9.9% to SEK 1,904 million

Key Facts

1Net sales were SEK 1,904 million, up 9.9% year on year, with organic growth of 7.6%.
2The gross margin rose to 73.6% and the EBIT margin to 12.0%.
3EBIT rose 11.7% to SEK 231 million.
4Net profit after tax fell to SEK 91 million from SEK 130 million.

Synsam Group raised net sales in the third quarter of 2026 to SEK 1,904 million, up 9.9% year on year, with organic growth of 7.6%, according to its interim report for the period from July 1 to September 30. Sales exceeded the consensus of five contributors to a Modular Finance poll, which forecast SEK 1,885 million. Revenue growth was accompanied by improved margins: the gross margin rose to 73.6% from 73.1% a year earlier, and the EBIT margin increased to 12.0% from 11.8%. But net profit and operating cash flow declined year on year, giving a mixed picture of the company's performance during the quarter.

EBIT rose 11.7% to SEK 231 million, compared with SEK 207 million in the third quarter of 2025. The company attributed the higher gross margin to the sales mix, reduced discounts and operational improvements. The gross margin rose to 73.6% from 73.1%, while the report said the EBIT margin was 12.0%, versus 11.8%. The figures show that improved operating profitability coincided with revenue growth during the period. However, the EBIT gains did not translate into higher net profit after tax.

Net profit after tax was SEK 91 million, down from SEK 130 million in the comparable period. Earnings per share fell to SEK 0.64 from SEK 0.90. Operating cash flow was SEK 189 million, compared with SEK 235 million in the third quarter of 2025. The results put net profit and cash flow on a different trajectory from EBIT growth and margin improvement. The information available here did not include a specific reason for the decline in net profit or cash flow.

Eyewear subscriptions were among the growth drivers highlighted by the company, with sales from its Synsam Lifestyle service up 14.2% year on year. The number of eyewear subscription customers was about 793,000 at September 30, compared with about 741,000 on the same date a year earlier. By geography, organic growth was 7.4% in Sweden, 10.3% in Denmark, 7.3% in Norway and 6.7% in Finland. The CEO said Sweden's optical retail market recorded negative growth in the third quarter. That means Synsam's organic growth in Sweden came during a period when its CEO described the domestic market as contracting.

Synsam set February 18, 2027, as the publication date for its year-end report covering January to December 2026. The next report will provide a full-year account, following quarterly figures that showed sales growth and improved margins alongside declines in net profit and operating cash flow. The scheduled date gives investors a timeline for the company's annual disclosure. The available information included no further details on management's outlook or plans for the coming period.