StocksMedium•12 November 2026•
1 min read
Oddity Tech Shares Plunge 14% on Ad Concerns Despite Q3 Earnings Beat
Key Facts
1Oddity Tech shares fell 14% due to concerns over advertising issues at its Il Makiage brand.
2Needham maintained a 'Hold' rating on the stock with expectations of revenue dropping in 2026.
Oddity Tech shares fell 14% due to concerns over advertising issues at its Il Makiage brand. Benzinga reported that the decline occurred despite the company beating third-quarter earnings estimates, as persistent troubles at its core brand weighed on investor sentiment.
Needham maintained a 'Hold' rating on Oddity Tech stock, citing expectations of revenue dropping in 2026. ODD closed at $19.9 on November 11, 2026, prior to the significant downward price action triggered by the cautious long-term outlook.