StocksMedium•12 November 2026•
1 min read
Netflix Shares Slip as Ad Targets Trimmed and Guidance Misses
Key Facts
1Netflix shares declined after lowering its full-year advertising revenue target and issuing Q4 earnings guidance below expectations.
2The company recorded its slowest quarterly revenue growth pace in about three years despite net income beating forecasts.
Netflix shares declined after lowering its full-year advertising revenue target and issuing Q4 earnings guidance below expectations. Kalkine Media reported that the company recorded its slowest quarterly revenue growth pace in about three years, overshadowing a net income figure that beat previous forecasts.
NFLX closed at $64.54 on November 11, 2026, with the session trading between a low of $62.75 and a high of $64.55. The lowered advertising targets were attributed to a slower-than-expected rollout of ad product capabilities and partner integrations.