StocksMedium•5 November 2026•
1 min read
FTC Alleges Amazon Tripled Ad Prices During Major Sales Events
Key Facts
1The FTC revealed unredacted details alleging Amazon tripled ad prices during major sales events like Black Friday and Prime Day.
2The commission accuses Amazon of misleading advertisers regarding the true causes of the price hikes.
The Federal Trade Commission (FTC) revealed unredacted details alleging that Amazon tripled advertising prices during major sales events such as Black Friday and Prime Day. The Wall Street Journal reported that the commission accuses the company of misleading advertisers regarding the true causes of these price hikes as part of an ongoing legal action.
Amazon stock was trading at $262.1 on November 5, 2026, with a session high of $273.23 and a session low of $252.28. These legal developments emerge from a broader antitrust investigation into the company's market practices and pricing transparency.