Restaurant.com adopts membership on Oct. 27 at $14 monthly or $99 annually
Key Facts
Restaurant.com moved to a membership platform on Oct. 27, 2026, making subscriptions the way to access active offers from participating restaurants, according to the platform’s support center. Membership allows customers to use offers instead of buying individual certificates one by one, the company said. New customers need a membership to access exclusive offers, which remain usable at participating restaurants for the duration of the subscription. The platform set the price at $14 for one month or $99 for one year. The change introduces a subscription-based model for accessing offers, while Giftify says its aim is to expand recurring revenue and make it more predictable.
The change does not cancel certificates already held in customer accounts. The support page said certificates issued before Oct. 27, 2026, remain valid and do not expire, whether or not their holders subscribe. Membership can be purchased with a credit card, eligible points or a combination of the two. The monthly plan costs 1,400 points, while the annual plan requires 9,900 points. Giftify said partner restaurants could benefit from greater exposure to members and additional opportunities to increase visits and customer traffic. The company says access to a more engaged audience is part of the new model’s design.
The launch comes as Restaurant.com’s business relies heavily on companies. Business-to-business sales accounted for about 97% of the platform’s total revenue in the three months ended June 30, 2026, compared with about 3% for its direct-to-consumer business, according to Giftify’s filing with the U.S. Securities and Exchange Commission. Business sales include certificates and discount cards used by companies for promotions, loyalty programs and customer rewards. Giftify said Restaurant.com’s database includes 6.2 million customers. That reach puts the existing customer base alongside the platform’s effort to expand direct subscriptions. But the large share of revenue from businesses shows that the consumer-focused membership model is entering a market where sales remain concentrated in institutional transactions.
Giftify’s second-quarter 2026 results showed mixed growth in gross billings and net sales. Gross billings rose 26.2% year over year to $45.5 million, while net sales increased 4.0% to $21.7 million compared with the second quarter of 2025, according to the company’s statement. The figures show a widening gap between growth in gross billings and growth in net sales during the period. Net sales were $21,747,024 in the quarter ended June 30, 2026, compared with $20,900,731 in the same period a year earlier, according to the quarterly filing. The results provide the financial context for the company’s effort to add subscription revenue to its business.
Giftify remained loss-making in the second quarter, with a net loss of $1.2 million, or $0.04 per share, compared with $2.6 million, or $0.09 per share, in the second quarter of 2025. The company attributed the improvement in its loss to higher gross profit and lower stock-based compensation and interest expense. The CEO said membership is “an established model in consumer digital services and delivery,” and that Restaurant.com is applying the model to restaurant offers. The company set goals that include building a larger base of recurring revenue, improving revenue visibility and increasing customer lifetime value. It also said it is targeting attractive margins as its member base grows; these are stated goals, not financial results already achieved.
Giftify shares closed at $0.63 on Oct. 28, 2026, according to EL7 data. The recorded close was the latest share price in the data provided. The impact of the change depends on whether the subscription adds measurable recurring revenue, while business activity still accounts for the largest share of Restaurant.com revenue. The company did not specify in its published information when it would report membership results or set a numerical target for subscriber numbers. Giftify says the model aims to expand recurring revenue and improve its visibility as the member base grows.