EL7.AI
StocksMedium•28 October 2026•
3 min read

Traton orders rise 25% to 253,147 vehicles in first nine months of 2026

Key Facts

1Incoming orders rose 25% to 253,147 vehicles in the first nine months of 2026.
2Revenue reached €33.322 billion, up 3% from the corresponding period of 2025.
3Group sales rose 3% to 230,436 vehicles, and the book-to-bill ratio reached 1.1.
4Adjusted operating margin was 6.9%, up from 6.3% a year earlier.
5The company expects unit sales and revenue to grow between 0 and 7% in 2026.

Incoming orders at Traton Group rose 25% to 253,147 vehicles in the first nine months of 2026, compared with 202,111 vehicles in the same period a year earlier, according to a company announcement via EQS News. Growth included truck orders, which rose 28% to 206,861, from 161,817 a year earlier. Orders exceeded unit sales, lifting the book-to-bill ratio to 1.1 from 0.9. In the same period, group sales reached 230,436 vehicles, up 3% from 224,515. These figures correct the account that orders had declined; orders posted year-on-year growth and exceeded sales.

Traton revenue reached €33.322 billion in the first nine months of 2026, up 3% from €32.322 billion a year earlier, according to the company announcement. The group attributed the increase to higher vehicle sales and growth in vehicle services. It also said the improvement in adjusted operating result benefited from higher contributions from vehicle services and Traton Financial Services. Volume, pricing and product mix effects also supported the result. Higher costs for tariffs and raw materials partly offset the improvement, the company said.

Vehicle services revenue grew 4% year on year during the period, while Traton Financial Services revenue rose 19% as its portfolio expanded, according to the announcement. The increase highlights the contribution of service activities to improved performance alongside vehicle sales. Adjusted operating return on sales rose to 6.9% from 6.3% a year earlier. That represents an increase of 0.6 percentage points in the first nine months. The company linked improved profitability to a mix of volume, pricing and product factors, alongside service contributions, while tariff and raw material costs continued to weigh.

Demand varied across the group's markets and businesses. In South America, Traton said truck order growth was led by Brazil's government-backed loan program Move Brasil. But order momentum eased in the third quarter after funds from the program's second tranche were exhausted. In the bus business, orders rose 11% in the first nine months, while sales fell 5% to 24,211 buses from 25,551 a year earlier. Group sales in the third quarter rose 10% to 78,900 vehicles, following growth of 4% in the second quarter; the company attributed the quarterly increase mainly to stronger customer demand in the United States.

Traton kept its 2026 forecasts unchanged, projecting growth of between 0 and 7% in unit sales and revenue, an adjusted operating margin for the group of between 6.3% and 7.3%, and for Traton Operations of between 7.1% and 8.1%. The chief financial officer said the company expects positive momentum to continue in the fourth quarter. Management added that strong orders from previous quarters are now converting into sales, and that the North American market may gain further momentum toward year-end. The company said: "We expect positive business momentum to continue in the fourth quarter of 2026." The group's investor calendar lists the UBS European Conference in London on November 10, 2026.