Whirlpool Cuts Sales Forecast to $14.5 Billion and Sees Loss in 2026
Key Facts
Whirlpool cut its 2026 outlook after posting an adjusted per-share loss in the third quarter, as sales and revenue fell from year-ago levels and missed analysts’ estimates. The company said annual sales would be about $14.5 billion, versus a prior forecast of $15 billion, and that it expected a current loss of $1.30 per share. Its previous guidance called for earnings of $2.50 to $3 per share, according to Benzinga. The revision followed the company’s report of a $249 million net loss attributable to common shareholders for the quarter, compared with a profit of $73 million in the same period of 2025. In premarket trading on Tuesday, October 27, the stock fell 9.04% to $24.06, according to Benzinga.
Revenue for the quarter was $3.677 billion, down 8.8% year over year, according to Benzinga, and below analysts’ average estimate of $3.920 billion. Organic sales fell 5.4% from the same quarter a year earlier. Investing.com also reported an adjusted loss of $0.21 per share, versus analysts’ expectation of earnings of about $1.04 per share. The company’s official statement showed current EBIT falling to $97 million from $180 million a year earlier. That represents a 46.1% annual decline, pointing to profitability pressures alongside weaker sales.
The comparison with prior guidance shows how sharply the company’s outlook changed over a short period: in August, Whirlpool expected annual sales of about $15 billion for 2026. The updated estimate cuts that figure to $14.5 billion, alongside a shift from expected per-share earnings to a loss. In its results statement, the company cited weak demand and raw material, fuel and logistics costs among the operational pressures. Those factors are weighing on the company as organic sales declined during the quarter, according to figures reported by Benzinga. The weak results put the third quarter in the context of an annual outlook revision, rather than an isolated quarterly miss.
Coverage noted that the company is using price increases and cost cuts to support margins as its business faces pressure. The reported figures show a gap between those measures and quarterly performance: revenue fell short of analysts’ estimates, organic sales declined year over year, and current EBIT was below its year-earlier level. The updated guidance also calls for a current per-share loss in 2026 instead of the previous earnings range. The available facts do not quantify the expected impact of price increases or cost cuts. These measures therefore remain part of the company’s stated response to operational pressures, while the new outlook reflects the scale of the decline it is addressing.
The announcement quickly affected trading: the stock fell 8.7% in after-hours trading on October 26, according to Investing.com. EL7 data showed the stock closed that day at $26.45. In premarket trading on Tuesday, Benzinga reported the stock at $24.06, down 9.04%. These moves put the earnings announcement and forecast cut among the factors tied to the stock’s performance in those sessions. Premarket data offer an early picture of the market’s reaction after the results and revised annual guidance were released.