Maverick Hybrid Sales Reach 27,793 Trucks in Third Quarter, Up 59.6%
Key Facts
Ford posted record third-quarter sales of its Maverick Hybrid, with 27,793 trucks, up 59.6% year over year, according to the company’s U.S. sales results. The model’s growth came as Ford’s total U.S. sales reached 509,764 vehicles, down 6.6% from the same period a year earlier. The company attributed the decline to planned changes to its lineup, pointing to the effect of two models leaving the market. The figures highlight a divergence between the Maverick Hybrid’s performance and the company’s overall tally during the period. Ford is scheduled to report its third-quarter financial results on October 28, allowing for a broader reading of sales performance in the context of its results.
Ford said excluding the Escape and Corsair, which are being discontinued under an announced plan, leaves its overall sales volume roughly flat. The U.S. industry declined about 1% in the third quarter, according to the company, putting its estimate of sales volume after the exclusions in the context of the broader market. That means the 6.6% decline in reported total sales includes the effect of lineup changes and is not a standalone measure of performance for continuing models. Ford did not attribute Maverick Hybrid growth to pricing or a strategic shift in powertrain choices. The model’s record therefore remains an indicator of its growth within a lineup with fewer models, while the picture for total sales differs when the effect of the planned discontinuations is factored in.
Ford estimated that its retail sales share rose about 0.4 percentage points year over year to 12.1% in the third quarter, after excluding the planned discontinuation of the Escape and Corsair. This estimate reflects a different measure from total units sold, as it measures the company’s share of retail sales rather than the change in total deliveries. Thus, the reported decline in total sales coincided with an estimated increase in retail share after adjusting the comparison for the effect of the two models. The company did not provide a further explanation in these figures for the source of the share increase. The comparison between total sales and share remains tied to Ford’s distinction between the effect of its lineup and its position in the retail market.
The Maverick Hybrid’s strong performance extended through the first nine months of the year, with sales of 74,300 trucks through September, a record for the period. Model sales in the second quarter were 29,457 trucks, up 19.3% year over year, a quarterly record that preceded the third-quarter result. First-half sales also reached 46,507 trucks, a record for the period. The figures show the model’s growth continuing across more than one measurement period during the year, with the annual increase in third-quarter sales accelerating to 59.6%. These comparisons do not mean third-quarter sales exceeded those in the second quarter; the quarterly figure of 27,793 is below the previous quarter’s 29,457.
Commenting on the company’s operating position, Andrew Frick, president of Ford Blue and Model e, said dealers continue to turn inventory quickly and vehicle inventory is healthy as the fourth quarter begins. Ford also said a short-term issue at one supplier affected F-150 truck production at the end of September. It said the expected financial impact of the issue remains within its annual adjusted operating earnings guidance, set at $10 billion to $11 billion for 2026. The company provided that guidance on July 28. According to its statement, this places the production disruption at the end of the quarter within the range of annual expectations Ford had previously announced.
The third-quarter result follows an 8.2% rise in Ford’s U.S. sales in the third quarter of 2025, when the company said it had recorded seven consecutive months of sales growth. The differing year-over-year trends highlight a change in the comparison between the two periods, as Ford attributes part of the current decline to planned lineup changes. In trading, Ford shares closed at $11.58 on October 26, according to EL7 data. Investors’ attention now turns to the financial results scheduled for October 28, when the company will report third-quarter results after publishing its sales figures. The available closing data did not include the stock’s daily range.