Plus500 agrees to buy Brazil's Guru to expand local trading services
Key Facts
Plus500 has agreed to acquire Brazilian brokerage Guru in a move aimed at expanding the products it offers local clients in Brazil. The company listed the deal announcement on its official investor website on 20 October 2026 under the title "Acquisition of Guru, a brokerage in Brazil". Completion remains subject to regulatory approvals and customary closing conditions, according to Investing.com's German edition. The acquisition consideration is payable upon completion of the transaction, according to the same report, tying payment to the deal's closing. The targeted products include Brazilian equities, futures, options and fixed-income securities as part of the trading services planned for local clients.
The Guru move comes in a market where Plus500 already has a partnership with Nelogica, according to the company's business overview in its half-year results. The partnership provides a solution giving Brazilian brokers and financial institutions access to CME Group's global derivatives markets. The company described the solution as enabling "Brazilian brokers and financial institutions to access CME Group's global derivatives markets". This existing business connects brokerage and financial institutions in Brazil to derivatives markets outside the domestic market. The products targeted by the Guru agreement, meanwhile, include trading in Brazilian instruments, adding a channel for serving local clients alongside the partnership aimed at brokers and institutions.
The Brazilian deal forms part of a geographic expansion in which Plus500 has used acquisitions to enter other markets, including the United States and India. In 2021, the company entered the U.S. market by acquiring Cunningham and CTS, according to the growth page on its official website. Cunningham was a regulated futures broker, the financial business the group added through that transaction. CTS was a trading technology platform provider, meaning the U.S. move encompassed brokerage operations and trading technology infrastructure. In February 2026, Plus500 completed its acquisition of Mehta Equities in India, according to its preliminary annual results announcement, adding the Indian market to its expansion.
On financial performance, Plus500's revenue in the first half of 2026 was about $462.9 million, according to its interim results. The company compared that with revenue of $415.1 million in the first half of 2025, a year-on-year increase of 12%. In its results presentation, it said "revenue increased by 12% year-on-year" during the half-year period covered by the announcement. Earnings before interest, taxes, depreciation and amortisation totalled $187.5 million in the first half of 2026, compared with $185.1 million in the corresponding period of 2025. Operating earnings on this measure therefore rose alongside revenue, although the increase in their value was smaller than the increase in sales.
The Guru announcement was preceded by another announcement listed on Plus500's website on 13 October 2026, combining the acquisition of Hedge with the launch of an all-in-one app. The announcement brought acquisition activity and the expansion of digital services together in a move related to the company's U.S. business. Investing.com's coverage published on that date described the Hedge acquisition agreement as conditional. Plus500 shares rose 3.8% following that announcement, according to the report, in a move linked to the Hedge news. The subsequent announcement concerning the Brazilian broker added a deal in another market to the expansion announcements the company published during October.
Plus500 shares had also risen 5% in early trading following the release of its half-year results on 10 August 2026, according to Reuters. That move was linked to the first-half financial performance announcement, while the subsequent move in October followed the Hedge agreement. For upcoming disclosures, the official investor calendar sets a date for the company's trading update following the announcement of the Guru deal. The trading update for the third quarter of 2026 is scheduled for publication on 26 October 2026, according to the calendar. After that, the company expects to launch its U.S. all-in-one app in the first quarter of 2027 as part of the expansion linked to the Hedge deal, according to Investing.com's coverage.