Netflix Appoints Former Disney Executive Peter Rice as Chief Content Officer

Key Facts

1Netflix has appointed former Disney executive Peter Rice as its Chief Content Officer.

Netflix has appointed former Disney executive Peter Rice as its Chief Content Officer. According to Seeking Alpha, Rice will succeed Bela Bajaria in the role effective October 26, 2026, taking charge of the platform's content strategy.

The executive move comes as shares of the involved companies concluded trading on October 15, 2026, with Netflix (NFLX) closing at $72.61 and Disney (DIS) closing at $110.68. Bringing in Rice, a veteran of both Disney and Fox, is intended to strengthen the company's creative leadership and industry standing.