BofA Upgrades Fox to Buy with $85 Price Target Following Roku Merger

Key Facts

1Bank of America upgraded Fox Corp from 'underperform' to 'buy' and raised its price target to $85 from $54.

2The bank expects the Roku acquisition to generate approximately $700 million in additional annual earnings by 2028.

Bank of America upgraded Fox Corp from 'underperform' to 'buy' and raised its price target to $85 from $54. Proactive Investors reported that the upgrade follows the approval of a $22 billion merger with Roku, which the bank expects will transform Fox's growth profile and streaming capabilities.

The bank expects the Roku acquisition to generate approximately $700 million in additional annual earnings by 2028 through strategic synergies and cost savings. Regarding financial sector pricing, BAC closed at $51.7 on October 15, 2026, while JPM closed at $335.53 and WFC closed at $82.75 on the same date.