StocksMedium•15 October 2026•
1 min read
Lyft Launches Alcove Brand to Challenge Uber in Corporate Travel Market
Key Facts
1Lyft launched a new business-focused brand called Alcove specializing in corporate travel.
2Alcove will offer chauffeur services utilizing a company that Lyft acquired last year.
Lyft launched a new business-focused brand called Alcove specializing in corporate travel services, Business Insider reported. Alcove will offer chauffeur services utilizing a company that Lyft acquired last year.
The move is designed to escalate competition with Uber in the corporate travel market as Lyft seeks to diversify its revenue streams. The new brand leverages the infrastructure of the previously acquired TBR Global Chauffeuring to provide high-end service levels for executive travelers.