Kimberly-Clark Forecasts Q3 Sales Decline Following China Social Media Backlash

Key Facts

1Kimberly-Clark expects a decline in third-quarter sales following a social media firestorm in China regarding its diaper products.

2The company backed its full-year outlook despite the challenges faced in the Chinese market over the summer.

Kimberly-Clark expects a decline in third-quarter sales following a social media firestorm in China regarding its diaper products. The Wall Street Journal reported that the controversy, which unfolded over the summer, negatively impacted consumer sentiment and sales performance in this key growth market.

The company backed its full-year financial outlook despite the challenges faced in the Chinese market. KMB closed at $99.41 on October 14, 2026, having traded between a day high of $99.66 and a day low of $97.84 during that session.