Apple Cuts iPhone 18 Pro Production Orders by 15% on Weak Demand

Key Facts

1Suppliers report that Apple has slashed component orders for its newest Pro iPhones by at least 15% for October.

Apple has slashed component orders for its iPhone 18 Pro and iPhone 18 Pro Max models by at least 15% for October. Fortune reported, citing supplier sources, that the reduction is driven by weakening consumer demand and surging component costs, particularly for AI-driven memory chips.

AAPL closed at $336.64 on October 9, 2026, amid a broader context where peer stocks showed mixed results, with MSFT closing at $535.07 and META at $718.67 on the same date. The industry is grappling with a 23% rise in the Producer Price Index for storage devices since late 2024, forcing manufacturers to navigate higher input costs and softening global shipment forecasts.