Nike Stock Slides as Company Warns of Worsening Sales Outlook

Key Facts

1Nike stated that its sales are expected to get worse this year before any potential recovery.

Nike shares declined after the company issued a cautious outlook stating that its sales are expected to get worse this year. Investopedia reported that the company anticipates further deterioration in business performance before any potential recovery begins.

NKE closed at $35.15 on October 1, 2026, after reaching a session high of $36.24 and a low of $35.02. The negative guidance update signaled to investors that the current slowdown in sales has not yet bottomed out.