StocksMediumUpdated•Originally published 1 October 2026•Updated 1 October 2026•
1 min read
Nike Cuts 2027 Profit Outlook After Revenue Misses $11.21 Billion Target
Key Facts
1Nike's turnaround strategy is facing increased headwinds due to sliding sales in the Chinese market.
2The company forecasts a further decline in sales extending into the 2027 fiscal year.
NIKE, Inc. reported revenue of $11.21 billion, missing analyst expectations for the period. The company posted earnings per share of $0.48, but lowered its fiscal 2027 earnings guidance to a range of $1.15 to $1.35 per share.
NKE shares fell 5.8% in after-hours trading following the announcement. The stock had previously closed at $35.40 on September 30, 2026, with the new financial data highlighting persistent sales pressure and a downward revision in long-term profitability targets.