Salesforce Shares Climb 3.2% Following Acquisition of AI Platform Listen Labs

Key Facts

Salesforce shares rose 3.2% after signing a definitive agreement to acquire Listen Labs, an AI-powered customer research and human simulation platform. Reuters reported that the acquisition aims to integrate AI agents capable of automating research processes and shrinking timelines from months to days.

CRM closed at $225.31 on September 29, 2026, prior to the announcement of the deal which expands Salesforce's AI capabilities across its Marketing and Service Clouds. The platform utilizes a global network of over 50 million participants to conduct research in more than 120 languages, allowing for simultaneous customer simulations as part of the integration.