StocksMediumUpdated×2Originally published 22 September 2026Updated 22 September 2026
2 min read

Thor Industries Profit Tumbles 67.5% as Quarterly Sales Fall 8.4%

Key Facts

1Fourth-quarter sales fell 8.4% to $2.31 billion.
2Net income fell 67.5% to $40.8 million.
3Gross margin fell to 12.4% from 14.7%.
4The company expects more than $100 million of annual improvement from its initiatives once fully implemented.

Thor Industries said net sales for the fiscal fourth quarter ended July 31, 2026 fell 8.4% to $2.31 billion. Net income attributable to the company dropped 67.5% to $40.8 million, while diluted earnings per share declined to $0.78 from $2.36 a year earlier.

Profit fell much faster than sales because gross margin contracted 230 basis points to 12.4% from 14.7%. The company cited lower volumes, an unfavorable product mix, heavier promotions and higher material costs—factors that reduce the profit retained from each sales dollar even when the revenue decline is less severe.

The weakness was concentrated in North America, where towable-vehicle sales fell 22.7% as shipments declined 19.7%, and the segment's gross margin narrowed 280 basis points. Motorized-vehicle sales dropped 10.4% and margin contracted 600 basis points, while European sales rose 5.0% and margin slipped 30 basis points.

THO closed at $69.94 on September 21, 2026 after trading between $67.43 and $70.16. Before the results, the Federal Reserve raised its target range by 0.25 percentage point to 3.75%-4.00%; borrowing costs affect demand because recreational vehicles are high-ticket purchases that are often financed.

Thor Industries expects a relatively flat retail environment in fiscal 2027 compared with 2026, but deferred full-year guidance until later in the fall while it assesses market signals. It also expects restructuring and cost-reduction initiatives to improve its annual earnings profile by more than $100 million once fully implemented.