Colgate-Palmolive Explores $1B Sale of Personal Care Brands

Key Facts

1Colgate-Palmolive is exploring the sale of brands including Softsoap, Irish Spring, and Speed Stick.

2The potential divestment deal could be valued at over $1 billion.

3The company is reportedly working with Goldman Sachs on the potential divestment.

In a move reflecting the trend among consumer goods giants to restructure portfolios and prioritize high-growth segments, Colgate-Palmolive is reportedly exploring strategic options to divest part of its personal care business. According to reports, the brands under consideration for sale include Softsoap, Irish Spring, and Speed Stick, as the company seeks to streamline operations and focus on core segments like oral care and pet nutrition. The company is reportedly working with Goldman Sachs to facilitate the potential transaction, which could be valued at over $1 billion.

This potential divestment comes amid active M&A advisory roles for major financial institutions, with Goldman Sachs positioned as the lead advisor. Per market data, GS shares closed at $976.67 on September 15, 2026, while peer institutions showed varied performance, with JPMorgan (JPM) closing at $352.49 and Morgan Stanley (MS) at $206.28 on the same date. These valuations underscore the financial sector's interest in large-scale corporate restructuring within the consumer staples industry.

Colgate-Palmolive (CL) shares stood at $87 at the close on September 15, 2026, having traded between a day low of $86.47 and a high of $87.84. Traders are currently monitoring for official confirmation regarding the deal's progress and its impact on the company's balance sheet. With no specific upcoming catalysts in the economic calendar for the next seven days, market attention remains fixed on further reports regarding potential bidders and final valuation terms.