e.l.f. Beauty Receives Buy Rating on Strong Growth and European Expansion

Key Facts

1e.l.f. Beauty achieved 35.5% revenue growth and a 93% surge in adjusted EBITDA.

2The company is preparing for a major European launch via Sephora stores in September.

3The $1B acquisition of rhode has fueled the company's international expansion.

Amid shifting dynamics in the consumer retail sector, e.l.f. Beauty is emerging as a key player by aggressively expanding its market share through ambitious growth strategies. According to reports, the company has received a Buy rating, reflecting its success in scaling affordable beauty products into a major enterprise. The company achieved a robust 35.5% revenue growth, underpinned by a significant 93% surge in adjusted EBITDA.

The company is bolstering its international footprint following the $1 billion acquisition of rhode, a move designed to accelerate global expansion. e.l.f. Beauty is currently preparing for a major European launch through Sephora stores during September, justifying its premium valuation in the eyes of analysts through sustained international sales growth and a successful multi-brand portfolio strategy.

Regarding market performance, ELF stock stood at $96.76 at the close of September 14, 2026, with a daily range between $94.59 and $98.63. Investors are closely monitoring the European rollout as a primary catalyst, while market data shows relative stability following recent consumer confidence readings in European markets, such as Spain's 84.1 level, which may influence broader retail sentiment.