StocksMediumUpdated×2Originally published 10 September 2026Updated 10 September 2026
2 min read

AEO Shares Fall About 11% as Flat-Margin Forecast Highlights American Eagle Weakness

Key Facts

1AEO shares fell about 11% after the second-quarter report.
2The company expects third-quarter gross margin to be flat year over year.
3Aerie comparable sales rose 19%, while American Eagle comparable sales fell 1%.
4Tariff refunds provided a net $161 million operating-income benefit.

American Eagle Outfitters shares, traded under the ticker AEO, fell about 11% after the second-quarter report as the company forecast third-quarter gross margin would be flat from a year earlier.

Second-quarter revenue reached $1.38 billion, up 8% year over year, while total comparable sales increased 6%. Revenue narrowly exceeded analysts’ estimate of $1.37 billion.

The sales mix showed a clear divide between brands: Aerie comparable sales rose 19%, while American Eagle comparable sales fell 1%. Merchandise margins also declined 330 basis points, with improvement at Aerie offset by a decline at American Eagle.

Gross margin reached 48.7%, up 980 basis points, but a $179 million benefit from tariff refunds added 1,300 basis points to the margin. The refunds provided a net $161 million operating-income benefit, making it important to separate underlying performance from the exceptional effect when assessing the results.

The company expects third-quarter operating income of $110 million to $115 million and fiscal 2026 operating income of $540 million to $550 million. The annual outlook includes the tariff-refund benefit, while full-year comparable sales are projected to increase at a mid-single-digit rate.

Attention now turns to margins, inventory and the American Eagle brand. Inventory cost rose 14% and units increased 9% at quarter-end, and the company plans to keep rebalancing inventory across brands and categories; its success in clearing seasonal merchandise and improving the brand mix will therefore influence the profit trajectory.

Latest Updates · 1

  1. Notable·

    Update: Detailed data showed the company achieved earnings of 79 cents per share during the second quarter, significantly beating analyst expectations of 22 cents. Despite this substantial earnings beat, investor focus remained on margin pressures and the performance disparity between the group's core brands.