EL7.AI
StocksMediumUpdated×5•Originally published 10 September 2026•Updated 10 September 2026•
2 min read

Apple Launches Foldable iPhone Duo at $1,999 Under John Ternus

Key Facts

1The iPhone Duo starts at $1,999 for 256GB and reaches $3,199 for 2TB.
2Pre-orders begin on October 16, 2026, and availability starts on October 23, 2026.
3AAPL closed on September 10, 2026 at $325.73 within a $316.57-to-$326.12 range.

Apple unveiled the iPhone Duo, its first foldable iPhone, on September 9, 2026, during a product event led by John Ternus. The launch came after he became chief executive on September 1, 2026.

The iPhone Duo has a 7.6-inch foldable inner display, a 5.4-inch outer display and an A20 Pro chip. The larger screen supports two apps side by side, distinguishing the device from a conventional update to the iPhone lineup.

U.S. pricing starts at $1,999 for 256GB and reaches $3,199 for 2TB. Apple lists the 512GB and 1TB versions at $2,199 and $2,599, respectively, making storage capacity a major driver of the wide price range.

Pre-orders begin on October 16, 2026, and availability starts on October 23, 2026, in more than 70 countries and regions, including the United Arab Emirates and the United States. That timetable delays the first direct demand signals until more than a month after the announcement.

AAPL traded at $325.73 on September 10, 2026 after moving between a low of $316.57 and a high of $326.12.

For investors, pre-orders on October 16, 2026 and availability on October 23, 2026 will provide the first direct window into demand for a device priced from $1,999 to $3,199. Announcement-day trading preceded sales and cannot, by itself, establish the product's commercial reception or the new leadership's performance.