Nike Removed from Elite S&P 100 Index After 18-Year Tenure

Key Facts

1S&P Dow Jones Indices announced that Nike will be removed from the elite S&P 100 index effective September 21.

2Nike will remain a constituent of the broader S&P 500 index despite its removal from the S&P 100.

3The company's market capitalization has fallen to approximately $56 billion, its lowest level since 2013.

In a move reflecting significant shifts in the blue-chip landscape and the waning dominance of traditional consumer giants, S&P Dow Jones Indices has announced the removal of Nike from the elite S&P 100 index. According to reports, this demotion will become effective on September 21, ending Nike's 18-year tenure in the benchmark for the largest US companies. While exiting the top-tier index, Nike will remain a constituent of the broader S&P 500 index.

The removal follows a period of intense pressure for the sportswear firm, with its market capitalization falling to approximately $56 billion, its lowest level since 2013. Analyst data indicates the stock has retreated nearly 80% from its 2021 peak, driven by struggles to revive sales and a loss of market share to rivals such as On and Hoka, as index compositions increasingly favor AI-driven growth sectors over traditional retail.

Per market data, NKE shares stood at $38.77 (close September 3, 2026), having traded between a day low of $37.95 and a high of $38.93. Investors should watch for potential institutional selling pressure as funds tracking the S&P 100 adjust their holdings ahead of the effective rebalancing date on September 21.