EL7.AI
StocksMedium•28 August 2026•
1 min read

MINISO Group H1 2026 Revenue Surges 22.4% on Global Expansion

Key Facts

1MINISO Group revenue grew by 22.4% YoY to RMB 11.5 billion for the first half of 2026.
2Diluted earnings per ADS grew by 8.2% YoY, with the total store count reaching 8,674.
3MINISO North America delivered 37.0% YoY revenue growth during the period.

Amid a strategic push by Chinese retailers into international markets, MINISO Group reported robust financial results for the first half of 2026. Total revenue climbed 22.4% year-over-year to RMB 11.5 billion, supported by a net increase of 769 stores over the past year, bringing the total global footprint to 8,674 locations. According to reports, diluted earnings per ADS rose by 8.2%, highlighting steady profitability alongside aggressive physical expansion.

The regional performance was highlighted by a 37.0% revenue surge in North American operations. This growth aligns with broader consumer trends; per market data, Canadian retail sales showed a 5.2% annual increase as of August 21, 2026, while Eurozone consumer confidence was recorded at -15.5 for the same period. These figures underscore a resilient, albeit complex, global consumer environment for value-based retail brands.

Looking ahead, market participants are focusing on the sustainability of margins as the company continues its rapid store rollout. With MNSO price data unavailable at the close of August 28, 2026, the outlook remains qualitative, centered on the company's ability to maintain same-store sales growth. There are no major upcoming retail-specific catalysts in the economic calendar for the immediate week ahead.