Apple to Unveil First Foldable iPhone in September Under New Leadership

Key Facts

1Apple is expected to unveil its first foldable iPhone at an event on September 9.

2The launch will be the first major event under incoming CEO John Ternus, who takes over next week.

In a move reflecting a strategic shift toward high-margin hardware segments, Apple is preparing to unveil its first foldable iPhone at a scheduled event on September 9. According to reports, this launch will be the first major event under the leadership of incoming CEO John Ternus, who is set to take office next week. The transition comes as the company navigates a pivot into foldable technology amid rising costs for AI-related components.

This development arrives as major tech peers show varied market performance, with Apple (AAPL) shares closing at $312.706 on August 26, 2026. Per market data on the same date, Microsoft (MSFT) closed at $312.71, while Alphabet (GOOGL) stood at $312.71 and Meta at $575.47. These price levels underscore the broader sector dynamics as the market awaits Apple's next product cycle under new executive management.

Traders are monitoring AAPL price action, which saw a day high of $313.94 and a low of $308.80 as of the August 26, 2026 close. The upcoming September 9 event serves as the primary catalyst for the stock. Investors will be looking for confirmation of the foldable device's specifications and pricing to gauge how the leadership transition will impact Apple's long-term hardware strategy and margin profile.

Sources:

Axios