Oppenheimer Raises Affirm Price Target to $100 Amid Merchant Growth

Key Facts

1Oppenheimer raised its price target for Affirm from $87.00 to $100.00 while maintaining an Outperform rating.

2Affirm reported a 44% increase in active merchants and a 22% rise in active consumers in Q3 fiscal year 2026.

3Affirm partnered with Airwallex to integrate installment payment options across 35 countries for U.S. customers.

In a move reflecting optimism in the 'Buy Now, Pay Later' sector, Oppenheimer has raised its price target for Affirm from $87.00 to $100.00 while maintaining an Outperform rating. This upgrade is driven by robust operational performance, with the company reporting a 44% increase in active merchants and a 22% rise in active consumers during Q3 of fiscal year 2026. Furthermore, Affirm has strengthened its international footprint through a partnership with Airwallex to integrate installment options across 35 countries for U.S. customers.

Market data indicates that Affirm's growth trajectory is outpacing traditional payment giants like Visa, supported by favorable macro conditions including declining long-term Treasury yields. Per market data, Visa (V) closed at $371.04 on August 21, 2026, while industry peers showed varied performance, with American Express (AXP) closing at $336 and Mastercard (MA) at $580.63 on the same date.

Investors are monitoring Visa (V) levels, which saw a day high of $371.8 and a low of $366.66 as of the August 21, 2026 close, as a benchmark for the broader payments sector. Looking ahead, while the immediate economic calendar lacks direct fintech catalysts, markets remain attentive to consumer sentiment trends, such as the recently reported 88.9 index points in Australia, which may influence global spending patterns on digital payment platforms.

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