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Mergers & AcquisitionsMediumUpdated•Originally published 17 August 2026•Updated 17 August 2026•
2 min read

Real Brokerage and RE/MAX Shareholders Approve Merger to Form Real REMAX Group

Key Facts

1Real Brokerage CEO announced the company has grown to over 36,000 agents across the U.S. and Canada.
2Real Brokerage is pursuing an acquisition of RE/MAX Holdings to expand its technology-driven brokerage model.

In a move that fundamentally reshapes the North American real estate brokerage landscape, securityholders of The Real Brokerage and RE/MAX Holdings have officially approved a merger to create the new Real REMAX Group. This consolidated entity is expected to support a massive network of over 180,000 real estate professionals, significantly enhancing its market footprint. According to reports, the merger is projected to generate approximately $2.3 billion in pro forma revenue for 2025, signaling aggressive growth expectations.

The merger occurs as the industry seeks to navigate operational headwinds, with market data showing a recent 1.7% monthly decline in U.S. existing home sales. By combining Real Brokerage’s tech-centric model with RE/MAX’s established global brand, the new group aims to drive operational efficiencies and capture a larger market share. This strategic consolidation is designed to leverage economies of scale despite the broader economic pressures currently facing the housing sector.

Investors should closely monitor the operational integration of the newly formed group, particularly as 30-year mortgage rates (MBA) remained at 6.77% as of August 12, 2026. The ability of the group to meet its $2.3 billion revenue projection will be a primary performance metric. Upcoming housing market data and inflation reports will serve as critical catalysts for assessing the long-term viability of this expansion in the current interest rate environment.