EL7.AI
StocksMediumUpdated×3•Originally published 14 August 2026•Updated 14 August 2026•
1 min read

RLX Technology Shares Under Pressure After EPS Miss Despite Strong International Growth

Key Facts

1RLX Technology reported net revenues of RMB1,010.5 million for the second quarter of 2026.
2The company's revenues increased by 14.8% compared to the same period in 2025.

Amid ongoing regulatory shifts in the e-vapor sector, RLX Technology reported mixed financial results for the second quarter of 2026, posting earnings per share (EPS) of $0.03, missing analyst consensus estimates of $0.09. Despite the earnings miss, net revenue grew by 14.8% to RMB1,010.5 million ($148.9 million), supported by a significant push into global markets.

International markets now contribute approximately 70% of total revenue, highlighting a strategic pivot away from the domestic Chinese market. Management attributed the revenue miss relative to expectations to trade inventory adjustments rather than a decline in consumer demand, noting that gross profit still rose 47.8% to RMB357.8 million during the period.

Looking ahead, investors are focusing on the company's ability to rebalance inventory and sustain margins, particularly as China's annual inflation rate held at 0.5% as of August 9, 2026.