Celsius Holdings Shares Plunge 16% Following Q2 Earnings Miss

Key Facts

Amid mounting pressure on the beverage sector and consumer growth stocks, Celsius Holdings faced a sharp sell-off. According to reports, shares of the company (CELH) plummeted over 16% in premarket trading on August 6, 2026. This significant drop was triggered by the company's second-quarter financial results, which missed analyst estimates for both earnings per share (EPS) and revenue, sparking investor concerns regarding the company's growth trajectory.

Detailed financial figures show the company generated $817.9 million in revenue, falling short of the $885.98 million projected by analysts, despite marking an 11% year-over-year increase. Adjusted EPS came in at $0.36, missing the expected $0.43. Per market data, PepsiCo, which holds a stake in Celsius, saw its shares edge up 0.5% in premarket activity, while Celsius's gross profit margins compressed to 48.1% from 51.5% in the prior year.

Traders are currently monitoring the stock's levels following this decline, noting that authoritative price data was unavailable at the close of August 6, 2026. On the macroeconomic front, recent data showed U.S. GDP growth slowing to 1.5%, and the market remains focused on how inflation and personal spending data will impact consumer purchasing power in the coming period.