EL7.AI
StocksMedium•6 August 2026•
1 min read

Celsius Holdings Shares Plunge 16% Following Q2 Earnings Miss

Key Facts

1Celsius Holdings shares plummeted over 16% in premarket trading.
2The company's second-quarter results missed analyst estimates for both earnings per share and revenue.

Amid mounting pressure on the beverage sector and consumer growth stocks, Celsius Holdings faced a sharp sell-off. According to reports, shares of the company (CELH) plummeted over 16% in premarket trading on August 6, 2026. This significant drop was triggered by the company's second-quarter financial results, which missed analyst estimates for both earnings per share (EPS) and revenue, sparking investor concerns regarding the company's growth trajectory.

Detailed financial figures show the company generated $817.9 million in revenue, falling short of the $885.98 million projected by analysts, despite marking an 11% year-over-year increase. Adjusted EPS came in at $0.36, missing the expected $0.43. Per market data, PepsiCo, which holds a stake in Celsius, saw its shares edge up 0.5% in premarket activity, while Celsius's gross profit margins compressed to 48.1% from 51.5% in the prior year.

On the macroeconomic front, recent data showed U.S. GDP growth slowing to 1.5%, and the market remains focused on how inflation and personal spending data will impact consumer purchasing power in the coming period.