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The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
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Sign InIn a move that underscores the resilience of the luxury sector against economic volatility, Ferrari has raised its 2026 financial guidance following strong second-quarter results. According to reports, this optimism is driven by sustained robust demand and a growing trend toward vehicle personalization, which has bolstered profitability. CEO Benedetto Vigna stated that the company's order book now entirely covers production through 2027, providing high revenue visibility for the coming years.
This strong performance was supported by the introduction of new models such as the Ferrari Luce and 12Cilindri Manuale, which improved the overall product mix. Per market data, RACE shares stood at $385.69 at the close of July 29, 2026, with the stock trading between a day low of $382 and a high of $391. These figures reflect investor confidence in the Italian brand's ability to maintain high margins despite broader global challenges.
Looking ahead, traders are monitoring the sustainability of this momentum as monetary policies stabilize, with recent data from July 23, 2026, showing Eurozone interest rates held at 2.4%. With RACE at $385.69 (close July 29, 2026), the recent intraday high of $391 serves as a key resistance level to watch. Investors will remain focused on how global financing costs might eventually impact purchasing power within the ultra-luxury automotive segment.