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Sign InIn a move reflecting the successful electrification strategy of luxury automakers, Ferrari announced it has already met its 2026 sales targets for the Luce all-electric model. This milestone was achieved just two months after the vehicle's official launch, demonstrating exceptional consumer appetite for Ferrari's EV offerings despite broader challenges currently facing the global electric vehicle market.
This rapid achievement of sales projections validates the brand's transition into the electric era and secures future revenue visibility through high-margin models. Per market data, RACE shares finished at $390.14 (close July 28, 2026), having traded between a session low of $382.45 and a high of $391.2.
Traders should watch the stock's performance following this bullish update, with the price sitting at $390.14 as of the July 28, 2026 close. Recent economic data also showed a 13.6% year-on-year increase in New Car Sales across the EU as of July 23, suggesting a supportive regional backdrop for the automotive sector.