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StocksMediumUpdated•Originally published 28 July 2026•Updated 28 July 2026•
1 min read

Gucci Revenue Falls 3% as Kering Reports $4.15 Billion in Total Quarterly Sales

Key Facts

1Gucci sales fell 2% in the second quarter of 2026, performing better than analyst expectations for a steeper decline.
2Strong demand in the United States for new handbag collections helped offset weaker consumer spending in other regions.

Amid mounting pressure on the global luxury goods sector, Gucci’s latest results show signs of resilience despite ongoing challenges in key markets. Kering Group reported total revenue of $4.15 billion in its latest fiscal quarter, driven by the performance of its core brands. Gucci's revenue fell by 3%, a figure that reflects the group's continuous efforts to restructure its flagship brand amid volatile global demand.

According to market data, these results come as Kering seeks to strengthen its position against competitors in the luxury retail sector. The 3% decline in Gucci sales represents relative stability compared to more pessimistic forecasts, as U.S. demand for new collections helped offset weaker spending in other regions. The group is currently relying on a product innovation strategy to mitigate the general slowdown in luxury goods consumption.

Investors are monitoring the sustainability of this gradual recovery and its impact on the company's stock price. The stock KER.PA was priced at 244.95 EUR (at close 2026-07-28). In the absence of major upcoming catalysts in the economic calendar, focus remains on Gucci's ability to improve profit margins through new collections and expanding its market share.