Robinhood and Crypto.com Explore Entry into Growing Prediction Markets

Key Facts

In a move reflecting the ongoing evolution of retail financial services, Robinhood and Crypto.com are exploring an entry into the rapidly expanding prediction markets sector. According to reports from the Wall Street Journal, both companies are in talks to launch services that allow users to trade on the outcomes of specific events. This strategic pivot aims to capitalize on the rising popularity of event-based betting among retail investors, potentially positioning them as direct competitors to established platforms like Kalshi.

This expansion highlights the ambition of major trading platforms to capture high-growth verticals despite potential regulatory hurdles. Per market data, the integration of prediction markets represents a significant opportunity to deepen retail engagement by offering alternative investment vehicles beyond traditional equities and cryptocurrencies. The move aligns with a broader industry trend where fintech giants seek to become all-in-one hubs for diverse trading activities.

Shares of HOOD stood at $104.48 at the close of July 22, 2026, having reached a day high of $106.89 during that session. Looking ahead, traders are monitoring broader market catalysts such as the Australian Unemployment Rate release on July 23, while awaiting official confirmation from Robinhood regarding the specific timeline and regulatory structure of its proposed prediction market offerings.