CryptoUpdated×2•Originally published 22 July 2026•Updated 22 July 2026•
1 min read

Bitcoin Ownership Surpasses Gold in US with 49.6 Million Holders

Key Facts

149.6 million Americans, or 18.6% of adults, now own BTC, surpassing the 28.8 million who hold gold.

In a move reflecting a significant shift in hard asset preferences, recent reports show Bitcoin ownership has surpassed gold in the United States. According to data from financial services firm River, 49.6 million Americans, or 18.6% of the adult population, now own BTC. This figure marks a substantial lead over the 28.8 million individuals who currently hold gold.

This demographic shift suggests a growing acceptance of Bitcoin as a primary store of value compared to traditional bullion as investors seek to diversify their portfolios. According to the reports, this trend strengthens the position of digital assets in the U.S. market as a viable alternative to traditional holdings. The data arrives as market participants weigh digital scarcity against traditional safe havens in a changing economic landscape.

Looking ahead, investors are closely monitoring upcoming U.S. economic data to assess its impact on risk appetite within the crypto market. Markets are also awaiting speeches from Federal Reserve officials, including Williams and Cook, for further cues on inflation and interest rate trajectories.

Latest Updates · 1

  1. Notable·

    Update: Coinciding with the expansion of ownership, new data shows that Bitcoin supply held by long-term holders has reached a record high of 16.64 million BTC. This supply now accounts for approximately 83% of the total circulating Bitcoin, reflecting strong investor conviction in holding the asset for the long term.