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The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
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Sign InIn a move reflecting the growing institutional adoption of digital assets, Morgan Stanley's E*Trade has officially launched spot trading for Bitcoin, Ethereum, and Solana. The service is facilitated through a partnership with Zero Hash, allowing retail clients direct access to these digital assets within their existing brokerage environment. This launch responds to sustained demand from individual investors and financial advisors seeking direct crypto exposure alongside traditional investments.
This expansion occurs amid intensifying competition among trading platforms; peer Coinbase (COIN) stood at $157.12 per market data on July 17, 2026, while MicroStrategy (MSTR) closed at $94.03 on July 16, 2026. Morgan Stanley’s entry into direct spot trading marks a significant shift for major investment banks, which previously focused primarily on crypto-linked ETFs rather than direct asset custody and execution for retail users.
Regarding current market levels, Bitcoin (BTCUSD) was priced at $65,592.01 and Ethereum (ETHUSD) at $1,877.86, while Solana (SOLUSD) stood at $77.08 (at close July 20, 2026). Traders are now watching how increased retail accessibility through major financial institutions will impact volatility and liquidity across these primary tokens in the near term.