EL7.AI
Crypto•17 July 2026•
1 min read

Morgan Stanley Launches Crypto Trading for E*TRADE Clients

Key Facts

1Morgan Stanley has completed the rollout of Bitcoin, Ethereum, and Solana trading for E*TRADE clients.
2The platform will charge eligible clients a 0.50% fee on each transaction.

In a move reflecting the growing institutional adoption of digital assets, Morgan Stanley has completed the rollout of cryptocurrency trading services for E*TRADE clients. According to reports, eligible users can now trade Bitcoin, Ethereum, and Solana directly through the platform. The firm will implement a 0.50% fee per transaction, marking a significant step in the bank's strategy to capture retail demand for crypto assets.

This expansion comes amid intensifying competition among major financial institutions, with Goldman Sachs recently reporting increased activity in digital asset derivatives, while platforms like Robinhood continue to broaden their altcoin offerings. Per market data, the inclusion of Solana alongside legacy assets reflects growing recognition of high-performance networks, particularly following the steady inflows into Bitcoin ETFs launched earlier this year.

Morgan Stanley stock (0QYU.L) stood at 216.01 USD (2026-07-17), with a daily range between 207 and 218.12 USD. Investors are now monitoring the impact of this rollout on commission revenue for the upcoming quarter, while also watching broader market sentiment ahead of key Fed speeches from officials Bowman and Waller, which may influence overall risk appetite.