EL7.AI
Crypto•16 July 2026•
1 min read

Salinas Leads $40M Raise for ORANGE JUICE Bitcoin Treasury Startup

Key Facts

1ORANGE JUICE raised $40 million to launch a permanent capital company that acquires small businesses and allocates profits to Bitcoin.

In a move reflecting the growing institutional adoption of digital assets for treasury management, ORANGE JUICE has raised $40 million to launch a permanent capital vehicle. According to reports, the startup plans to acquire small businesses and allocate their operational profits into Bitcoin. The funding round was led by Grupo Salinas Chairman Ricardo Salinas, alongside prominent industry figures including Jeff Booth and Lyn Alden.

This initiative aligns with a broader trend where companies like MicroStrategy and Metaplanet adopt a Bitcoin standard for their balance sheets. By leveraging traditional cash flows from small enterprises, the strategy seeks to accumulate Bitcoin through non-tech sector earnings. This is a private funding round at an early founding stage.

Looking ahead, investors will monitor the scalability of this model in transforming traditional business cash flows into Bitcoin reserves. Market participants are looking toward upcoming macro catalysts, including the U.S. Federal Reserve's monetary policy reports, which could influence broader crypto market sentiment and acquisition financing costs.