EL7.AI
StocksUpdated•Originally published 15 July 2026•Updated 16 July 2026•
2 min read

Fifth Third to Open 150 Texas Branches Amid Comerica-Related Layoffs

Key Facts

1Fifth Third Bank plans to lay off 118 employees at its Frisco, Texas office in October.
2The layoffs are part of the integration process following the bank's $10.9 billion merger with MB Financial.

In a move signaling an ambitious expansion into the American South, Fifth Third Bank has unveiled plans to open 150 new branches across Dallas, Houston, and Austin by 2029. This strategic growth comes alongside an operational restructuring that includes 118 layoffs at its Frisco, Texas office, scheduled to begin in September and run through January. According to reports, these reductions follow the acquisition of Comerica, as the bank establishes Dallas as its new regional headquarters for Texas operations.

This shift highlights a dual strategy common among regional lenders: cutting administrative overhead while aggressively investing in physical footprints to capture market share. Competitors like JPMorgan Chase and Bank of America have similarly prioritized Texas for retail expansion due to its rapid population growth (per market data). FITB shares closed at $57.18 on July 13, 2026, remaining resilient as investors weigh long-term growth against immediate restructuring costs (per market data).

Investors are now focusing on the bank's execution of its 150-branch roadmap, with the stock trading at $57.18 (close July 13, 2026) and holding above the $56.76 support level. Looking ahead, the market will monitor the U.S. Initial Jobless Claims report on July 16, 2026, for broader signals on how financial sector layoffs are impacting the overall labor market resilience.