The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
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Sign InAs the earnings season reaches its peak, investors are bracing for significant price swings across major technology, telecommunications, and consumer goods stocks. ServiceNow is expected to see the most substantial move, with an implied volatility of 11% following its earnings report scheduled for July 22. Similarly, projections indicate potential swings of 4.9% for Philip Morris and 4.3% for AT&T when they release their second-quarter results on the same day.
These projections arrive as cloud software and enterprise stocks face mixed market sentiment; ServiceNow (NOW) closed at $104.85 on July 14, 2026, according to market data. In comparison to peers, traders are closely watching Salesforce's performance which has seen similar volatility in prior quarters, while AT&T (T) stood at $21.28 at the July 14, 2026 close as investors focus on free cash flow levels, which reached $16.8 billion last year per company filings.
Traders should monitor key support and resistance levels for these instruments leading up to July 22, with Philip Morris (PM) at $175.95 and Kinder Morgan (KMI) at $32.54 as of the July 14, 2026 close. Looking ahead at the economic calendar, broader market sentiment prior to these earnings may be influenced by the U.S. Existing Home Sales data due on July 9, which could provide insights into consumer spending strength.