EL7.AI
Stocks•14 July 2026•
1 min read

Roth Capital Trims Hasbro Price Target While Maintaining Buy Rating on Growth

Key Facts

1Roth Capital lowered its price target for Hasbro from $120.00 to $100.00.
2Roth Capital maintained a 'buy' rating on the stock, indicating a potential upside of 27.85%.
3Hasbro recently beat quarterly earnings and revenue estimates, with a consensus average price target of $110.79.

Reflecting a recalibration of valuation within the toy and entertainment sector, Roth Capital has lowered its price target for Hasbro (HAS) from $120.00 to $100.00. Despite the reduction, the firm maintained its 'Buy' rating, indicating a potential upside of 27.85% from current levels. This adjustment follows Hasbro's recent performance where it exceeded both quarterly earnings and revenue estimates.

This revision occurs as the toy industry navigates mixed consumer trends, with peer Mattel showing strong brand momentum in recent quarters per market data. Historically, Hasbro has demonstrated margin resilience despite fluctuating demand, a factor that likely supports Roth Capital's decision to maintain a bullish outlook even as they tighten their valuation model.

Hasbro shares closed at $78.96 on July 10, 2026, after trading in a range between $77.18 and $79.47 during the session. Traders are now looking toward broader economic indicators that influence discretionary spending, such as the upcoming U.S. Initial Jobless Claims, to gauge the health of the consumer environment and its impact on the retail sector.