Software Stocks Rally as Intuit and EPAM Lead Sector Gains on Institutional Buying

Key Facts

1Intuit Inc. shares surged 5.8% to $290.90 driven by institutional buying across the software sector.

2EPAM Systems shares climbed 5.1% to $88.20, following broad momentum in the IT services sector.

Amid a strategic re-evaluation of software companies ahead of the upcoming earnings season, the IT services and software sector experienced a significant broad-based rally. Intuit Inc. shares led the advance, surging 5.8% to $290.90, a move attributed to robust institutional buying across the sector according to analyst reports. Similarly, EPAM Systems climbed 5.1% to $88.20, tracking positive momentum that also lifted shares of industry giants such as Salesforce and Adobe.

This upward trend reflects a sector-wide rotation as investors position themselves for quarterly results. Per market data, this rally follows a period of consolidation for software stocks, with institutional interest now shifting back toward growth-oriented tech assets. Market experts note that such pre-earnings positioning is typical for the software industry, especially as investors seek exposure to companies with strong enterprise demand and recurring revenue models.

Monitoring current levels, INTU stood at $274.96, while CRM (Salesforce) closed at $163.32 and ADBE (Adobe) at $223.64 as of the July 10, 2026 close. Looking ahead, traders should watch for the release of the FOMC minutes later this week, as any signals regarding monetary policy trajectory could significantly impact the valuations of high-growth technology instruments.