EL7.AI
CryptoUpdated•Originally published 9 July 2026•Updated 10 July 2026•
2 min read

Strategy Executes Record Bitcoin Sale Sparking FTX-Style Liquidity Fears

Key Facts

1Strategy raised the dividend on its flagship preferred stock to 12% in late June.
2The company's security is still trading well below the $100 price target set by management.

In a move that has sent shockwaves through digital asset markets, Strategy has transitioned from proposal to execution, completing the largest Bitcoin sale in its history to fund STRC stock buybacks. According to reports, this massive liquidation follows the company's late June decision to raise preferred stock dividends to 12% in a struggling effort to attract capital. The execution confirms that management is now actively liquidating crypto holdings to support a share price that remains significantly below its $100 target.

The scale of the sale has triggered immediate market comparisons to the liquidity crisis that preceded the collapse of the FTX exchange, intensifying bearish sentiment across the sector. Unlike peers such as MicroStrategy that maintain a strict 'HODL' strategy, Strategy's pivot to liquidation highlights a desperate search for liquidity to bridge valuation gaps. Per market data, the invocation of the FTX precedent reflects deep-seated investor anxiety regarding the impact of institutional selling on broader market stability.

Traders should closely watch Bitcoin's support levels following this record supply hit, while monitoring STRC shares to see if the buyback effectively offsets the negative sentiment. Key upcoming catalysts include the OPEC meeting on July 5 and Fed Governor Waller's speech on July 6, both of which will be critical in determining the global liquidity environment and its capacity to absorb further digital asset liquidations.