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Sign InIn a move reflecting the push for hardware autonomy among Big Tech firms, Nvidia's stock is under pressure following reports of a strategic shift by one of its major customers. Meta Platforms reportedly plans to start manufacturing a new in-house AI chip beginning in September. This move by Meta aims to reduce its long-term reliance on Nvidia's GPUs, raising concerns about future demand sustainability from mega-cap technology firms.
This development arrives as competition intensifies among silicon giants, with peers like AMD and Intel vying for market share in the AI accelerator space. Per market data, AMD closed at $517.41 and Intel at $110.24 (as of July 08, 2026). Recent earnings commentary from Meta highlights a broader industry trend where hyperscalers, including Microsoft and Google, are increasingly investing in custom silicon to optimize specialized workloads and reduce massive capital expenditures on third-party hardware.
Regarding current price levels, NVDA stood at $202.78 while META closed at $631.48 (as of July 09, 2026). Traders are closely monitoring for any official response from Nvidia management regarding forward guidance in light of customer self-sufficiency trends. With no major macroeconomic catalysts in the immediate calendar, the focus remains on technical reports regarding the performance efficiency of Meta's new silicon compared to industry-standard Nvidia H100 or Blackwell architectures.