Amazon Outlook Bullish Ahead of Q2 Earnings as Analysts Set $345 Target

Key Facts

1BNP Paribas maintained an Outperform rating on Amazon with a $345 price target.

As the tech sector prepares for a critical earnings season, analysts are focusing on the growth potential of e-commerce and cloud giants. BNP Paribas has maintained its Outperform rating on Amazon (AMZN) with a price target of $345. This analysis highlights Amazon's attractive valuation and positive technical momentum as the market anticipates the release of its Q2 2026 fiscal results.

The bullish outlook coincides with a broader trend of resilience in big tech, with peers like Microsoft showing sustained cloud growth in recent quarters per market data. The $345 price target implies a potential upside of over 30% from recent trading levels, supported by expectations of margin expansion in both the retail division and Amazon Web Services (AWS).

Regarding market performance, AMZN stood at $247.04 at close July 09, 2026, after trading within a daily range of $238.25 to $247.3. Investors are now looking toward the official Q2 earnings release as the primary catalyst for the stock's next move, particularly as the upcoming economic calendar remains light on direct sector-specific data.